MAGZIE'S SUNSCREEN BRANDING

Magzie's Scented Sunscreen is a fictional business created by the mother of a young, outdoor-loving daughter with sensitive skin. To reflect the family-centered values and roots of the company, Magzie’s was named after the owner’s daughter’s favorite stuffed animal, also depicted as the mascot. Magzie is illustrated in a playful, cartoon art style to appeal to the active kids who just want to run outside in the sun all day. Magzie's branding consists of primarily warm orange tones, as using a monochromatic palette keeps the brand gender-neutral and allows for a wide range of accompanying colors when alternating a product’s scent. Take a closer look at the brand guidelines for more backstory on the company!